Masthead directions

Same content, three personalities. Pick the feel; we apply it site-wide.

Option A · The Broadsheet (newspaper of record)
The Whetstone
Arguments, examined
FRIDAY, 12 JUNE 2026 · NO. 1

Briefing

Will generative AI eliminate creative jobs?

Centred nameplate, double rule, letterspaced strapline, edition line. Authority & tradition — The Times / NYT / FT. Best if you want "newspaper of record" gravitas.

Option B · The Review (literary / intellectual)
The Whetstone
Arguments, examined.
ReaderStudioAbout

Briefing

Will generative AI eliminate creative jobs?

Left nameplate (Fraunces), italic strapline, lots of air, hairline rules. Thoughtful & essayistic — LRB / The Atlantic / Aeon. Best fit for a tool about examining reasoning.

Option C · The Wire (modern digital newsroom)
The Whetstone
Arguments, examined
ReaderStudioAbout
Briefing
Will generative AI eliminate creative jobs?

Accent bar, compact serif wordmark + sans strapline, bold solid rule, coloured kicker chip, sans headlines. Brisk & contemporary — Axios / Semafor / Politico. Best if you want "smart digital newsroom" energy.